We all know that inbound links are a proven and popular way to increase your Search Engine rankings of your sites and hence get more visitors. It's expected that the importance of inbound links will never decrease, however there is a trend away from the quantity of inbound links to the quality of these inbound links. Only ten links from related sites with content that is valuable will help your SE Optimisation program more than hundreds of links you will get from link farms and low quality sites, or just by changing links with any site. One way links can also be more important than reciprocal links. That may be one reason why article marketing is so popular to develop high quality backlinks. This article will give you some ideas on how to improve your inbound links by writing and submitting articles.

There are some tips you should follow:

• Make sure your free online article is interesting and relevant.
• Use humour in your articles as this is a powerful and excellent tool to encourage people to read your articles.

Use online article directories. Not only can you get links from the directory, also other website owners may select your content. If they publish your article, they are required to leave your resource box at the end of the article, so at that place you'll get a one-way link pointing to your website.

Consider Joint Ventures with other website owners in similar fields and help each other out with promotion etc, or even just partner up for promoting each other's services. Let them send out something to your email list and send out something to their email list. Trade articles and content that may be relevant to each other's readership. A word of warning though, if you are promoting the product of someone else, make sure it is relevant to your topic and useful to your visitors.

Consider to create an ebook by doing research of similar niches and compiling articles. You can provide it as gift to people who submit to your email list. Another idea is to offer it as a free download from your website. Encourage those who read your ebook to share it. Have your bio at the start and at the end of the ebook.

Using article marketing is a great idea to develop targeted inbound links to your website. These inbound links are important placing yourself as an professional in your field, as well as for your search engine ranking of your website.

If you spend a little time writing articles and following the advice I have mentioned here, it can do wonders for your online business.