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Roger Hutchison's Articles in Marketing

  • Making Fun Processes Is Critical For Your Business
    Focusing on the outcome of your business can have the potential for failure built right in. What happens if the outcome is not what you expected? Or what if the outcome does not materialize at all? Was the journey to get there still worth it? Identify the processes that make your business run and make them as fun and rewarding as possible.
  • Using the Business Cycle in Your Online Business
    Understanding the business cycle is key to thriving in business. Even though it was developed generally for larger scale economics, the small business owner can use it to their advantage. The simple principle gives hope and confidence to those just starting out or struggle in the middle of a "dip" in their business. The bad news is that this is where most people quit. The good news is that success is just around the corner.


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