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Robert Greenshields's Articles in Marketing

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How to use the power of outsourcing to help you earn more When you run your own business, it’s easy to be busy all the time. You can soon find yourself working long hours and often being busy doing tasks that don’t make you money and that you don’t enjoy. Outsourcing can make your day a thousand times easier and more profitable. This articles shows you why and when outsourcing is useful and how to take advantange of it. 12 ways to maximize the return on your marketing To get the best return on the time and money you invest in marketing, you need to leverage all your activities in as many ways as possible. This article shows you 12 ways to get the biggest possible return from one activity. Why Your Marketing Doesn't Make Sense to Everyone When you communicate with people, they receive the information using one of five senses – pictures, sounds, feelings, smells and tastes). However, it’s crucial to recognize that individuals experience those senses in different proportions. So it's vital to make sure your communication and markeeting reflects those differences. The Unconscious Reason Why People Don't Buy From You If you want people to respond positively to your marketing, it has to work at an unconscious level. But a key point about the unconscious mind is that it can’t process a negative. So you need to be very careful to choose the right words. Otherwise the effect will be the opposite of what you intend. The Unconscious Marketing Secret of Emotions Most people make up their minds very quickly about whether to buy your product or service. These fast decisions are made unconsciously. So, if you want to influence them, you have to communicate at an unconscious level. One way of doing that is by appealing to the emotions. The Secret of Making Your Customers Like You If you want to create successful business relationships, you need to find a fast way to help people feel that they can trust you. Having that atmosphere between two or more individuals is called 'rapport’. It's a powerful state as it helps people quickly feel comfortable about dealing with you. Discover the secrets of achieving rapport quickly and easily. Harness the Unconscious Marketing Power of Stories If you want people to pay attention to what you say, you have to communicate with them at an unconscious level. In order to do that successfully, it's useful to know that the unconscious mind loves symbols. One great way of communicating with it is to use metaphor and stories. Good communicators do this all the time without realizing it. Discover their secrets. The Reason Persistence Pays Off In Your Marketing One of the secrets of getting your message across to prospects and customers is to communicate with them at an unconscious level. A key point about the unconscious mind is that it needs repetition to generate new habits. That means if you want to get a positive reaction from your customers, you have to be consistent and persistent with your message and there are secrets to doing that successfully. Discover the Real Secret of Earning More and Working Less There’s one way that you can quickly and easily start earning more and working less in your business. That’s by getting someone else to do most of the work. Discover why outsourcing some of your tasks will make your day much easier and much more profitable. How to Make Sure Your Customer Never Says NO How important are the questions you ask your customers and the words you use when you speak to them? It turns out they make a huge difference. Discover how one legendary marketing expert used 'word laboratories' to find the best words to use and how they had a major impact on sales. The one thing that will make your customers pay attention The key to getting prospects and customers to take notice lies in telling them something they don't already know. It's an old secret but one that few businesses take advantage of. Learn from these legendary marketing experts and see how educating your customers can help you make more sales. How to multiply the value of your marketing by seven If you want to get maximum return for the time and money you invest in your marketing, you need to harness the power of leverage. These 7 tips show how to make one single activity pay off for you over and over.

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