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Robert Greenshields's Articles

  • Here's The One Thing That Will Guarantee You Success
    Most people have dreams or goals. But most people give up on them too easily. Perseverance is often the thing that makes the successful people stand out. This articles shares some secrets of how you can beat the obstacles that hold others back.
  • Why sleep is the hidden secret of business success
    When you're tired, you don't have the mental or physical stamina you need to meet your daily demands. It’s like trying to run an appliance on limited power. You'll either get poor performance, or glitches will occur so it doesn't run properly. Discover the secret of having all the energy you need to complete your daily tasks.
  • One surprising word that can help you get what you want
    Most of us really want to help others, whether at work or at home but sometimes our good intentions can get the best of us and we end up taking on too much. This article shares effective strategies for saying 'no' when it really counts.
  • Is too much caution holding you back from business success?
    Many people don't achieve the success they want in business because they are scared of taking risks. This article looks at when it's right to be prudent and when caution holds us back.
  • 7 ways to avoid being an email slave
    Although email is an essential business tool, it can also turn out to be a real productivity killer. This articles gives you seven steps for freeing up time by managing email effectively.
  • 7 ways to make every minute of your working day count
    All of us have only 24 hours in a day and few of us want to spend all of them working. So being able to manage your day effectively will determine not only your business success but also your quality of life. This article shows seven ways to make every minute as productive as possible.
  • 7 steps to taking control of your time
    One of the biggest obstacles to business success is allowing yourself to feel at the mercy of time. But you can choose how to spend your time and you can spend it wisely or badly. This article describes seven ways in which you can take control of your time.
  • How to use the power of outsourcing to help you earn more
    When you run your own business, it’s easy to be busy all the time. You can soon find yourself working long hours and often being busy doing tasks that don’t make you money and that you don’t enjoy. Outsourcing can make your day a thousand times easier and more profitable. This articles shows you why and when outsourcing is useful and how to take advantange of it.
  • 12 ways to maximize the return on your marketing
    To get the best return on the time and money you invest in marketing, you need to leverage all your activities in as many ways as possible. This article shows you 12 ways to get the biggest possible return from one activity.
  • Why Your Marketing Doesn't Make Sense to Everyone
    When you communicate with people, they receive the information using one of five senses – pictures, sounds, feelings, smells and tastes). However, it’s crucial to recognize that individuals experience those senses in different proportions. So it's vital to make sure your communication and markeeting reflects those differences.
  • Why You Might be Confusing Your Customers
    If you think about the fact that each of your customers is being bombarded with 2 million bits of information per second you’ll realize that they don’t have time to work out what you are trying to say. So the most important step in communication and marketing is figuring out what your key messages are. Discover why that's so important and the secrets of doing it well.
  • The Unconscious Reason Why People Don't Buy From You
    If you want people to respond positively to your marketing, it has to work at an unconscious level. But a key point about the unconscious mind is that it can’t process a negative. So you need to be very careful to choose the right words. Otherwise the effect will be the opposite of what you intend.
  • The Unconscious Marketing Secret of Emotions
    Most people make up their minds very quickly about whether to buy your product or service. These fast decisions are made unconsciously. So, if you want to influence them, you have to communicate at an unconscious level. One way of doing that is by appealing to the emotions.
  • The Secret of Making Your Customers Like You
    If you want to create successful business relationships, you need to find a fast way to help people feel that they can trust you. Having that atmosphere between two or more individuals is called 'rapport’. It's a powerful state as it helps people quickly feel comfortable about dealing with you. Discover the secrets of achieving rapport quickly and easily.
  • Harness the Unconscious Marketing Power of Stories
    If you want people to pay attention to what you say, you have to communicate with them at an unconscious level. In order to do that successfully, it's useful to know that the unconscious mind loves symbols. One great way of communicating with it is to use metaphor and stories. Good communicators do this all the time without realizing it. Discover their secrets.
  • The Reason Persistence Pays Off In Your Marketing
    One of the secrets of getting your message across to prospects and customers is to communicate with them at an unconscious level. A key point about the unconscious mind is that it needs repetition to generate new habits. That means if you want to get a positive reaction from your customers, you have to be consistent and persistent with your message and there are secrets to doing that successfully.
  • Discover the Real Secret of Earning More and Working Less
    There’s one way that you can quickly and easily start earning more and working less in your business. That’s by getting someone else to do most of the work. Discover why outsourcing some of your tasks will make your day much easier and much more profitable.
  • How a 105 year old Poem can Make Your Presentations More Persuasive
    Discover a simple and scientifically-proven system for quickly and easily creating persuasive marketing material and convincing business presentations. It's based on a poem written more than 100 years ago.
  • Discover the One Thing that Holds Most People Back from Success
    If you really want to achieve the success you are capable of in your business, it's important to be specific about your desired outcome. This applies whether you are setting the objectives for a marketing campaign or deciding what car you want to drive next year. Here are some ips to achieve that focus.
  • How to Make Sure Your Customer Never Says NO
    How important are the questions you ask your customers and the words you use when you speak to them? It turns out they make a huge difference. Discover how one legendary marketing expert used 'word laboratories' to find the best words to use and how they had a major impact on sales.
  • The 9 Mindset Secrets that Ensure Business Success
    If you want to be among the handful of businesses that are really successful, you need a 'marketing mindset'. Following these nine principles will change the way you think about your business and your attitude toward promoting it to others.
  • The one thing that will make your customers pay attention
    The key to getting prospects and customers to take notice lies in telling them something they don't already know. It's an old secret but one that few businesses take advantage of. Learn from these legendary marketing experts and see how educating your customers can help you make more sales.
  • How to multiply the value of your marketing by seven
    If you want to get maximum return for the time and money you invest in your marketing, you need to harness the power of leverage. These 7 tips show how to make one single activity pay off for you over and over.
  • 7 ways to earn more and work less every day
    Taking control of your time helps you make more money and gives you a better lifestyle. These 7 tips for mastering time will make you more profitable and effective.


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