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Miles Galliford's Articles in Ecommerce

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  • The Top 10 Reasons Why Online Buyers Abandon Their Shopping Cart
    Research undertaken by MarketingSherpa (www.marketingsherpa.com) and E-Tailing in 2006 discovered that average abandonment rates were 60% and 47% respectively. This means that the average commercial website is losing as much as half of their potential revenue. Shopping carts, abandoned during the checkout process, is the single biggest cause of loss in revenue for commercial websites.
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