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Mike Scantlebury's Articles in Book Marketing

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The 7 Levels of Publishing, Part Three At last, the Third Part of the trilogy brings an end to the saga. It's not Shrek, Spiderman or Oceans, but it does help to explain how such ideas get into print and reach the reading public, as well as why many of them fail. What's the best thing for authors to do? How can they get their efforts published? Mike brings his incisive wit to bear, and turns the spotlight on an industry in crisis. The 7 Levels of Publishing, Part Two In this second part of a long article, Mike Scantlebury continues to expound his theory that Traditional Publishers and authors want completely different things. He shows how Internet Publishing can help the struggling author and provide precisely what they are looking for, without any of the angst, frustration and disappointment found by pursuing Traditional Publishers. The 7 Levels of Publishing, Part One Why would any struggling author want to risk the ritual humiliation of submitting their works to Traditional Publishers when there is a new modern alternative? Mike Scantlebury starts to lay out the 7 Levels of achievement if publishing in a challenging and thought provoking way.

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