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Jason Pearson.'s Articles

  • How to Use Testimonials for More Effective Marketing
    It takes some work to seek out customers who are willing to write about their great experience with your service or product. When you can display these testimonials online however, there are fewer more effective strategies in convincing prospects to spend their money on your site. To make sure you are using testimonials the right way, follow these tips.
  • Using Keywords To Boost Your Business
    Keywords play a huge part in marketing online. In fact, the top marketers on the Internet today, use good keyword optimization. If you are just starting out, or have been at it for a while, but not seeing the results you want, chances are you aren't using keywords to your advantage.
  • Maximize Your Landing Page With Split Testing
    Most companies design a website, get it up and running on the internet and hope for the best. Even if they put a lot of effort into specifying which marketing tactics they will use, they don't optimize their pages by testing whether or not their efforts are effective. Split testing is one way to narrow down which parts of your website are working for you and which are turning customers off or just taking up space.


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