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Helen Wilkie's Articles in Marketing

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  • Benchmarks In Presentations: Is This Good, Bad or Indifferent?
    Benchmarks in presentations are essential tools to help your audience understand the impact of information. They help people decide whether a stated fact is good, bad or indifferent.
  • Don't ask for feedback if you don't want it
    Making a final decision is a managerial function. Asking for feedback or input on that decision is optional. But if you don't really want feedback, don't send false messages by asking for it. That can sow the seeds of resentment on your team.
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