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Word of Mouth Publicity By : Sue Currie Word-of-mouth is a powerful publicity tool. You can create awareness of you and your business by knowing a few PR techniques. Publicity is a great way to build your brand. What is Public Relations By : Sue Currie Public relations is an essential part of the marketing mix for your business. But what is PR? Is it publicity? Formatting Your Press Release By : John Neyman Once you know the basics involved in writing a Press Release, you’ll find it's a pretty simple process to put one together. In fact, if you conform to "industry standards" and include the information that reporters and editors are expecting to find, your press release stands a very good chance of actually being used. The Secrets of Writing an Effective Press Release By : John Neyman Getting publicity for your business can seem like an impossible task -- something that only happens for "big" companies that can afford to hire publicists. But not now...... Getting your business quickly out into the market By : Eric R.P.Knieriem Public Relation made easy The Power of Personal PR By : Sue Currie Personal public relations plays big part in business success. People want to do business with people they like, so it is those "personal" relations that are just as important as traditional media PR. What's in a Name? By : Sue Currie You need to think how you are going to present your business right from the start. What name will work? Are the business images saying what they need to? Is your brand communication clear? Tips to Get Press Coverage By : Sharon Housley Press exposure can significantly impact a small businesses' success. Press releases are not just for big businesses; many small businesses find press releases to be an inexpensive way to gain exposure and attention. It is not uncommon for reporters from magazines, newspapers or blogs to scan press releases as a means to locate content. Network for Personal PR to Shine By : Sue Currie Building relationships with your public is public relations. One way to build connections and relationships is through networking. It is very effective personal PR and one way to reinforce snd let your personal brand shine through. PR is More Than Just Publicity By : Sue Currie Most of us are aware of how effective it is to raise awareness of our business through the media. Getting publicity can create profits. But there's more you can do to create awareness of who you are and what you do. Read more. Top 10 Tips to PR Success By : Sue Currie Publicity is a very effective method of creating awareness of you, your product or service. Read how you can can get your message out through "word of mouth" promotion. PR Events By : Mandy Chagger Planning a successful public relations campaign and planning PR events and meetings consists of many small steps that should be considered during the planning in order to convey one’s corporate hospitality. Making sure that the PR events are properly planned will help to ensure the event has an inspiring and successful outcome. How to Craft a Compelling Press Release By : John Jantsch The one page press release is still a powerful tool for generating media attention