What's a Blog?

When you're new online, especially when you're an Internet marketing enthusiast, you have undoubtedly heard the term "blog." But you may be wondering, What are they? Well, they're rather like a journal, where you can write anything you wish. If you have a personal blog, it can be private, but if you're interested in sharing with the world, then a blog is an incredibly effective tool. You can write anything you want to write, add video and sound, or add pictures. The cool thing is that you don't have to please editors or censors (unless your blog is on a hosted server, and not your own). You can write about anything from aardvarks to zenophobia and join in the fun.

Blogs can be hosted on someone else's server or on your own server. Hosted blogs are like those you find at Blogger.com or WordPress.com, but it's always better to have your blog on your own server. That way, you can customize it any way you want to, and if you're in the Internet marketing business, you can then link back to your own and other commercial sites. A one-way link pointing to your website from your blog is great for SEO (search engine optimization), and you can put up advertising like Google AdSense, banners, or whatever you like. Just don't make things too full of junk or people won't appreciate it. Keep your blog tasteful while providing great content that leads to the products you want people to buy.

Of the self-hosted blogs the most preferred format is WordPress, which you can download from WordPress.org or if you have hosting with cPanel control panel, you can very easily install a WordPress blog through Fantastico. Then, you can decide on your template. There are thousands of options and most are free, though you can pay for a theme, if it suits your purposes better. Just be sure to check your blog out in both Internet Explorer and Firefox because both browsers are used so heavily and Internet Explorer tends to do strange things to some templates.

After you've decided on a style, and if you're in the blogging side of things to make money, go and apply for a Google AdSense account. When your blog is approved, you can place these pay-per-click ads on your site. The advertisers pay for each click that the AdSense ads receive and you get a percentage of the income. Some WordPress templates already have AdSense installed and you can just change your user ID number for it to work. Also keep this in mind when choosing a template.

The thing is that you should have fun with a blog. Stick to a theme, though. For example, if you have a blog about cats, don't try to stick an ad for an information product into your blog, unless it's an info product about cats. You'll upset your readers.

What is so great about blogs, if you're in Internet marketing, is that you can get tons of traffic to your main website from your blog, if you follow a few little tricks that I'll be writing about next time.

Article Source: http://www.myaddirectory.com

New online, wanting to start a business? Blogs are a great way to get your business moving in the right direction, very quickly. Get Step-by-Step Instructions on to get your blog started. Take our Free 5-Day e-course on blogging, too,, when you visit bestblogsense.com

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