Squeeze Pages: Still Powerful List-Builders

Are you wondering if squeeze pages still work well to build your email list?

A "squeeze page" is one that forces your site visitors to give you their name and email address in exchange for some kind of bribe an audio training, a special report, or piece of software.

Making a free offer to your site visitors in exchange for their name and e-mail address is a great way to grow your e-mail list, but it has to be done carefully so that you don't also drive away potential customers.

Here are some things to think about

Growing your email list is the surest way to grow your business, sales and profits.

The challenge in today's internet marketing world is it's harder than ever to convince people to opt in. A squeeze page is probably the best list building tool available, but you must be careful. Using a squeeze page the wrong way can hurt your business more than it helps.

It's best to use a squeeze page on a site that is built to sell one product. For example, if you have a site that features a sales letter selling a particular product or service, placing a squeeze page in front of the information about that product or service is a good idea. This keeps readers from being distracted; it sifts and sorts potential buyers by level of seriousness; and it gives you a list of interested parties that you can go back and market to repeatedly.

There are many kinds of sites that should not use a squeeze page.

Don't put a squeeze page in front of your portal site, your branding site, or your blog. Putting a squeeze page in front of those kinds of sites does not make sense. Those sites have a very different purpose than sites that are intended to sell one targeted product or promotion.

The squeeze page is a barrier.

It keeps people out of your website and it can potentially scare off your customers.

When you offer the right kind of bribe, however, you can get people to opt in through the squeeze page -- building a valuable, targeted email list.

The growing problems of spam, viruses and spyware have made people more reluctant than ever to give up their name and e-mail address.

The answer to this issue is simple, in my opinion. Squeeze pages can build your list super-fast; you just have to choose the right websites and scenarios in which to use them.

Article Source: http://www.myaddirectory.com

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