Secrets That Ensure Less Buyers Remorse

A customer may feel buyers remorse after they've bought a product or service. It's an emotional state and it's usually associated with costly items such as homes, cars etc.

Buyers remorse happens after the sale and if we thing about it, 'buyers remorse' is when the buyer feels remorse but it's after the sale and what's another name for feeling remorse after something has happened? We call it regret. So if you call it buyer's regret you begin to form an insight into what's happening: the buyer didn't make a good decision and now he/she is blaming you for them not doing that!

If the emotional state that we call buyer's remorse happens before the sale, then it's obviously not buyers remorse but an objection so the point here is: it's a time dependent thing.

Foolish or amateurish sales people try to confuse the customer out of his/her objection or make them forget about it or even worse they just lie! Of course they don't realise that when it resurfaces they have to deal with it then. Managers face a problem when the person who sells gets paid commission for selling but doesn't have to deal with the mess that they created!

Whatever you do, don't hammer through a sale and close it when you can see the customer is feeling any sort of doubt or that they're not comfortable in any way! All that will happen is that they'll get buyers remorse.

There are of course different techniques to overcome objections or to resolve them and the author's favourite techniques reside in 'Sleight of Mouth' which is named after the more widely known 'Sleight of Hand'.

You all know that 'Sleight of Hand' is to do with 'now you see it, now you don't' and 'Sleight of Mouth' is the same except that it isn't used to con or trick the buyer but rather to elegantly focus his/her mind on what matters while resolving what doesn't. The sleight in it is that it's usually subtle, but you'll be glad to know it's very powerful.

I hope that this article has shown you that you needn't suffer the customer's wrath and they needn't regret buying your product/service.

Article Source: http://www.myaddirectory.com

To learn more, go to Selling Matters. They are a leading sales enhancement business in Europe and they also present sales coaching.

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