Optimize For Google - Getting To The Top Of The Search Engines

How is it done?

Here we will help you develop a sensible strategy for promoting your website by weeding out all of the nonsense, myths and hype.

First things first, how does a website achieve top rankings?

Search Engines are out to deliver the most current, relevant and accurate information to the public. They do this by using top secret algorithms for site rankings. Therefore, they are at constant war with SEO experts, whose goal is to ensure the top is dominated by their clients.

Two "strategies" can be applied to get into the top rankings:

"Black Hat Strategies" and "White Hat Strategies"

White Hat strategies deliver relevant, accurate, quality and timely information to help reinforce Search Engine design.

Black Hat refers to strategies that try to get around that by various ways of cheating. Black Hat techniques can work, but usually only for a short period of time until all the PhD's at Google figure out what you are doing and find a way to plug that loophole - and ban you while they are at it.

Though nobody can verify what works best as far as ranking factors. Given the goal of Search Engines, there are a handful of strategies that have survived the test of time, make logical sense, and have been physically proven:

1. Quality themed content, and lots of it. This goes beyond just stuffing in your keywords as much as possible. The SE's are getting better at determining themes by means of "latent semantic indexing", which basically means using artificial intelligence to work out what the site is about, rather than just what keywords are on it. To achieve this you need to provide your keyword, certainly, and also other words and phrases that are linked to them.

2. Links pointing to your site. Links coming from Authority sites are generally worth the most, as they are trusted sources of content. Links from so-called "bad neighborhoods" count for very little. Theme sites related to yours are worth more than non-related sites, ie political sites won't help you nearly as much as a pet site if you are likewise, a pet site. Search Engines don't penalize you for bad links coming into your site, but they certainly don't reward you for links from Free-For-All pages (FFA), link farms or other sites dubbed "bad." Google Page Rank is a good rough indication of how valuable a site is, the higher the better. PR is probably going to become theme specific, meaning that you may have a low PR for one theme but have a high PR for another theme.

3. Sites that have been around a long time - If all factors are equal, Google Page Rank will rise with time. This makes older sites more worthwhile due to this reason.

4. New sites are also worthy - remember, the SE's want to deliver hot news, so they will give an initial priority to new sites, and also to new links pointing to sites, as they might indicate that there is some hot, recent, news on that site.

5. Outbound links are quite worthwhile, especially when linking to expert sites. A word of caution though, do not have too many links and do not link to bad neighborhoods as you can be penalized for it, as opposed to incoming links, which you can not.

6. Keywords - Set your goal to get ranked for specific keywords before all else. Tag the name of your area or town to the end of the keyword if you are a local business. Keywords vary in competition. Some much more than others.

7. Original Content. Don't just use the same article everyone else is using. Search Engines are quick to filter out content that they find multiple times. One needs unique content, both on sites linking in, as well as your own. Search Engine's don't want the public to find the same information in multiple places.

Article Source: http://www.myaddirectory.com

Noel Swanson recommends the use of an article submission service, which can be key in rising to the top of Google Rankings. These services can help you submit articles to thousands of article directories; much more than you could do by hand.

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