Online Video Marketing - How to Optimize your Videos for Search

As you may have noticed, there is a ton of buzz out there about video search and marketing for video search engines, and there are a few posts out there with good information on how to upload your videos to these search engines, but most do not provide insight into the specific needs of SEO for video.

To ensure that your video gets seen and discovered on these search engines, it is important to first learn some of the technical aspects that are important to online video as well as search.

Keyword research is important for Video search engine optimization. However, there are some key differences in terms of the methods that should be employed for keyword researching video terms. In order to know your target audience for seeing your videos, it is important to first conduct some research on keywords and compile a keyword list. This list can be obtained by doing some simple searches for a related product or service. There are not yet any keyword research tools specifically for video. Keep in mind that video searches at this point tend to be shorter keywords, not "long tail" searches. In addition, more than anything, your keyword list should have the word "video" in it. Examples - car videos, car video, racing video, automotive videos, etc....

Once you are through with this, next step is to look across the top video search platforms having the highest performance in overall views, ratings, and latency. The only way to measure your success is to view count.

You should also keep a track of the audience already searching for your targeted terms. In case you fail to find the same, find the closest related terms being searched. In video search engine optimization user feedback plays a very vital role.

Make sure that when you add your video to the video search sites that you allow users to comment on your videos. Videos that enable users to comment tend to get much more traffic. In addition, those users that do comment and provide feedback are more often the users that will result in a conversion.

If you can do this, it is always better to pick a video theme that is not saturated in terms of competition out there. As an example, a video about Tom Cruise will likely be very hard to optimize for as there are thousands of results for that search.

Studies have shown as well that users who watch videos are less interested in watching videos that are more than a few minutes in length. Try to target your videos to be less than 3 minutes in total length. If you have a very long video, perhaps try to create multiple segments or clips from the video targeting videos with 1-3 minutes in duration.

Finally, make sure that you take advantage of the fact that you can brand your video with a watermark logo, text for your URL, and additional information to get users back to your website or business. One of the main points for doing video SEO is to get users back to your destination.

So, if you want to get your video discovered, view, and consumed by more and more users, video search engine optimization is the way to go. This is a great new technique for getting maximum exposure to your business, and currently, this is such a new topic, that you can be one of the first to capture your keyword or theme with a video search result.

Article Source: http://www.myaddirectory.com

This post was written by Mark Robertson of ReelSEO - The Video SEO Resource. For more information regarding online video marketing, please visit ReelSEO. If you would like to learn more about SEO - SEO Videos

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