Manage your Adwords - Keyword Selection Clues

You can grab your client's attention by entering into the conversation going on inside her head. Google can help you to accomplish this and get higher clicks as well, by skillful use of keywords in your ads. One of the premier rules of AdWords management is; capture the attention of more people by bidding on more keywords.

The one thing that you can do that will draw clients to you is to show them that you know just what they like. This is like joining a conversation in his head, telling him what his day was like, what it is like to be him. When you flow right into his mind and talk his talk and walk his walk, showing him you know what things are important to him. When he sees this that is when he will listen to you.

The keywords people use come from those conversations in their minds that they are having. If your ad repeats to them the things that they are thinking, then you will spark their interests. By having keywords in the headline and in the body and the URL of your ad, you are using good strong advertising strategies.

If you have keywords showing up more places in your ads, you have a bigger chance of getting more clicks. Look for it in your headline. Look for it in the body of the ad and you should look for it in the display URL. Say someone is searching for "German" or "Learn German", how many times are they going to find their keywords in this ad:

Want to Learn German?

5 Crucial Principles You Must Know To Master German, and Fast

www.MasterGermanFaster.com

If effective AdWords Management means speaking directly to what people are searching on and repeating it back at them, how do you go about finding out what people are searching on in the first place? Where do you go to get the good keywords, especially the keywords that are worth the most money?

The quickest place to start is with Overture's Keyword Selector Tool, available for free at http://inventory.overture.com. It gives you an immediate sense of how valuable each of your keywords will be relative to the others.

458,579 learn german

103,157 german shepherd

85,210 german

22,970 german dictionary

16,990 german english dictionary

16,294 german translation

15,992 german shepherd dog

14,409 german translator

13,037 german shepherd puppy

11,646 english german dictionary

10,187 german to english

9,810 german to english translation

9,800 german short hair pointer

Take a quick glance at the above list and you will see where the traffic and money are. It is clear as well that some of those keywords don't belong on your list.

Without spending a dime it is already clear what your most prominent negative keywords are. Negatives are the keyword you want to specifically keep your ad from showing when someone uses them to search. Just put them in your list beginning with a negative. Such as:

-dog

-puppy

-shepherd

-pointer

-dictionary

-translator

-translation

-hair

-etc.

Your ads won't show anytime people include these words in their search.

If you want to know what the keywords will probably cost you to advertise on them head over to Yahoo Resource Center at www.overture.com, and select the "BidsTool". Enter your keyword in the search box and you will receive from Overture a list of the prices advertisers pay to sell their products on Yahoo sites. The prices for "learn German" range from 47 cents to a nickel.

Of course, this is Overture, not Google. At the time of this writing, positions on Yahoo's search pages are determined by bids and bids only, whereas on Google you get preferential treatment for having an especially good click-through rate, and the competition, and the nature of the traffic, are different.

Not to worry though. This tool is only an initial indicator of what kind of business advertisers are getting from their clicks on Yahoo. This example says advertisers wouldn't pay more than forty-seven cents for a click for "learn German". This is an indicator. Contrast that with "home mortgage" where bids top off at $4 and you can see how lucrative, or not, "learn German" is.

Article Source: http://www.myaddirectory.com

Kirt Christensen, an 11 year veteran of adwords management , will take you by the hand and show you exact results of all the adwords management tricks he tests and uses each month. www.managemypayperclick.com">www.managemypayperclick.com .

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