Coming Soon: Zrii

A new force to be reckoned with is entering the health and wellness network marketing industry --Zrii. Starting off with the powerful endorsement of popular author and lecturer Deepak Chopra, Zrii has created a nutritional product based on Amalaki, a traditional Ayurvedic herb.

One factor that separates Zrii from most network marketing companies is that it was started by a someone who is very successful in the mainstream business world, Bill Farley. Farley, who is a friend of Chopra's, has been an owner of many companies, such as Anaheim Citrus Products and Fruit of the Loom; he is also a partner in a baseball franchise, the Chicago White Sox.

Ayurvedic medicine is an intricate system of healing. Although its principles date back to antiquity in India, it has become a popular modern modality thanks in large measure to Maharishi Mahesh Yogi. Today, the best known exponent of Ayurveda is probably Deepak Chopra.

In Ayurvedic medicine, people are divided into three doshas or body types. Each dosha has certain dietary requirements, beneficial herbs and exercise and lifestyle prescriptions. The three doshas are called Vata, Pitta and Kapha. It has been pointed out that these roughly approximate the Western body types ectomorph, mesomorph and endomorph.

Disease is the result of an imbalance of doshas according to Ayurvedic principles. In addition to a primary dosha, people have elements of each dosha within them. If there is an excess or deficiency, herbs or certain foods are prescribed. The three doshas also react in their own way to changes in temperature and seasons, as well as times of day.

The fruit of the Amalaki tree (Emblica Officinalis) is considered by Ayurvedic practitioners to be, among other things, an anti-inflammatory, digestive aid and overall metabolic enhancer. As far as qualities that can be measured by Western scientists, Amalaki has a high concentration of amino acids, trace minerals, anti-oxidants and Vitamin C.

Zrii, which does not officially launch until October, already has quite a bit of buzz around it. The network marketing industry is quite lucrative, but it tends to be rather insulated. Zrii, run by a successful mainstream businessman and endorsed by Chopra, seems to have an unusual momentum going for it.

Article Source: http://www.myaddirectory.com

You can find out more about Zrii at the home page of Larry Christopher's Zri page.

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