Car Dealers use Bluetooth for more than just talk

Vehicle dealerships looking for unique ways to promote their newest models while setting themselves apart from the competition have an interesting tool at their disposal – the cellular phone. Already being used for much more than just talk, consumers have embraced the mobile phone, making it the most successful piece of portable consumer electronics ever. Now, in addition to staying connected, taking pictures, playing games, and listening to music, consumers can use the cell phone to help them shop for a new car. Through some clever use of Bluetooth technology, vehicle dealerships can automatically send promotions, video brochures, and contact details straight to the mobile phones of customers as they walk near or into the showroom.

Called simply Bluetooth or Proximity Marketing, the idea quite unique. A special Bluetooth server is set up in the showroom, continuously scanning for the presence of Bluetooth enabled mobile devices. When a customer steps into the showroom with a Bluetooth enabled cell phone, the server can detect this and automatically send a prompt to the user, asking if they would like to receive a message from the dealership. This could be a coupon with a special offer, an e-card with full contact details, even a video brochure of a new vehicle. If the user agrees by pressing Yes on their phone, the file(s) is sent immediately. If the user declines, the server remembers this and won't ask the same user again in the future.

So, aside from the novelty factor, what's in it for the car dealer? Well, for one thing, it gives them a great opportunity to send customers their contact details, stored as a regular phone book entry in their cell phones. Retailers all know that their customers will more than likely shop at many different locations before making a final decision, so it's very important that prospective purchasers have the dealer's full contact details handy when they are ready to buy. What better place to have that than in the buyer's own cell phone. What's more, customers can easily pass along this "e-card" via Bluetooth to their friends and family.

Along with contact details, a video of a hot new car model could also be sent, or maybe details of a special financing offer. Using a bit of creativity, the retailer can really use this technology to connect with their core customer base in a fun and personal way.

Consumers appreciate the special offers they can receive on their phones, and also the convenience of having contact details right on their phones instead of having to keep track of business cards. Plus, they can always choose to opt out of this type of marketing entirely, just by clicking No to the prompts.

Best of all, one of the biggest benefits of Bluetooth Markeitng over other, more traditional forms of promotions, is cost. Since all transmissions occur over Bluetooth channels, there are never any fees associated with sending or receiving files. Once the initial equipment is purchased, the campaigns are essentially free to run.

Bluetooth Marketing has already been used very successfully in Europe, and companies in the United States are just starting to realize the potential of this technology. More and more people are looking to their mobile phones to do everything from taking snapshots, playing music, even surfing the internet. Now, they can shop for a new car as well.

Article Source: http://www.myaddirectory.com

Please visit the website of ZipZone Media to get more information on Bluetooth Marketing. They can be found at: www.zipzonemedia.com

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