12 Universal Principles of Success

1. Ahead of any other requirement is your personal motivation. If you want 'it', you can have 'it' (whatever 'it' is) if you will do enough of the right things. You must feel a burning desire, neither ability nor knowledge will get you what you want.

2. If your level of motivation is sufficient, the next step is action. Thinking without doing won't get you what you desire. Action is a must.

3. Use Pareto's Principle to choose how to use your time. 80% of our actions do not contribute much to achieving our goals, 20% do. So identify the 'thieves of time' and reduce them so that you don't find yourself saying, 'If only I had more time'. Remember, successful or not, everybody gets only 24 hours a day. It's what you choose to do in that period that determines your outcomes.

4. Worthwhile achievements are difficult, so focus your energies. Massive action will achieve massive results. Diffused efforts leave you with a discouraging array of uncompleted projects.

5. Develop a confident persona. Others will respect your opinions and advice if you deliver them with confidence; a diffident manner invites disbelief.

6. Become an expert in your subject. Become an author, write articles and reports, post them on the internet. Give talks on your topic. As an expert you have credibility and influence.

7. Remain alert for arrogance. Itis insidious and damaging. The truly great remain humble:. When you know a lot, you realise that it's actually only a very little.

8. Be respectful. Every single individual on this planet knows more about something than you do. Respect engenders respect. Self-importance has the reverse effect.

9. Listen actively. Don't impatiently wait for your chance to talk, hear what the other person is saying and attune yourself to the emotion behind their words. This buildsempathy. It's a hundred times easier to obtain what you want when empathy is working with you.

10. Sometimes your ideas will be wrong. Accept that this can happen, learn what you can from the experience and then move on. Sincere belief that you are right does not mean that you are. Even Albert Einstein had to face this truth.

11. Develop your 'sales' skills. You must be able to make a convincing case for your ideas or your life will consist of implementing those of other people.

12. Give your plans a 'reality check' early on. Try and sell the idea to someone, you'll quickly learn what the constraints are. The real-world feedback will allow you to adjust and focus your concept.

Article Source: http://www.myaddirectory.com

Download a Free Sales Masterclass Information on the Selling for Engineers manual and Seminar Robert Seviour is a sales trainer specialising in business development for technical companies.

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