10 Attention Capturing Tips

In affiliate marketing, when you are creating a sales letter for an affiliate product, internet visitors first browse through the sales letter. During such browsing, if they come across a items which captures their attention, then they may stop browsing and start reading the sales letter.

A sales letter being a short one is not a solution since long sales letters have a better conversion. You can also explain the benefits and features in an elaborate manner so that a visitor is convinced and gets the "Purchase" mood.

With a long sales letter, you can still arrest the attention of the skimmers. The following are some of the ways that you can profitably employ:

1. First impression is lasting impression

Your ad copy must look professional. The reader must want to read your letter and must feel compelled to read your letter. A word with a misspelling in your heading can turn off a potential customer. Why would a person buy from you if you don't take care about details? What should your customer expect from your products, or even your support to the product later on?

2. Headlines and Sub-headlines

Use prominent headlines and sub-headlines to easily catch your visitors' attention. Talk a lot on the features and benefits of your product. Have a sub-headline on each feature. Your readers may want to read further if they find your headlines and sub-headlines interesting.

3. Graphics and Pictures

Use pictures or graphics that show your product or service in a better light. Also use pictures or graphics to show bonuses. They will make your product noticeable to your website visitors. One Graphic and picture is equal to thousand words, so graphics and pictures also easily attract one's eye and make her take notice and linger on the graphic object.

4. Fast loading of Graphics

Ensure that your graphics load fast and all the links work correctly. People do not like to wait. This is all the more important if the graphic is at the top of your sales letter, and your whole web site will only be shown after downloading that picture.

5. Short sentences

It is better to use short sentences or sentence fragments. It will be easier to read and understand short sentences than long ones. The visitor will get dissuaded by very lengthy sentences and may hesitate to proceed further as he will realise the degree of difficulty in reading your sales letter.

6. Text Font and color

You should highlight important words and phrases in your sales letter. Use italics, bold, color and underlining for such highlighting. But, ensure that such highlighting are used sparingly. Using too much highlighting may make the readers feel that you are frantic and will turn away potential buyers.

Use highlighting near the area where you want to have your visitors read more. You may want them to read the features or benefits of your product.

7. Highlight Product Benefits

Pick the three most powerful and appealing benefits of your product and repeat them in various parts of your sales letter. At the same time, be careful not to make it too repetitive and boring. This will help your visitors easily remember these benefits. Just be sure to rewrite them, so it won't appear that you just copied and pasted them in your ad copy.

8. Bulleted Features List

Use bullets to list the qualities and advantages of your product. Visitors will want to read more if your list is bulleted.

9. Postscript

Postscripts are an integral part of a sales letter. You should use a postscript (P.S. and P.P.S.) at the end. Postscripts are, probably, the most liked and read sections of a sales letter. As part of postscript, you may include different points for the purpose of emphasis. You may remind the bonuses included, repeat the strong point of your product, or point out the urgency for the prospect to take action.

10. Buy Button Placement

when a long sales letter is written, always provide Buy buttons at different locations of the sales copy. If your prospect had been convinced to buy early on, ensure that you provide them with the opportunity to do so. It is better to capitalize on the prospect's Buy mood immediately without giving a chance for him to change his mind later on.

With all the attention capturing phrases and other techniques discussed above, you can really make a visitor take notice of your sales letter and ensure that he reads it long enough to get convinced and there after buy your product.

Article Source: http://www.myaddirectory.com

Create Attention Grabbing Tips To Be Successful. Browse Rajagopalan's article on Attention Grabbing Phrases to get a huge list of attention seeking phrases and words.

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